Writing

Essays on the business of private practice.

What we're learning building SoloAgent. About launching and growing a practice, AI agents for working clinicians, and the operations side grad school didn't cover.

How to write a therapist bio that actually converts

Most therapist bios read like resumes. Here is a five-part formula for writing one that speaks to the right client and tells them what to do next.

The Psychology Today problem: why a directory profile is not a referral strategy

Your Psychology Today profile gets you found. It does not fill your caseload. Here is why a directory listing is not a referral strategy, and what to do instead.

Private practice income: what solo therapists actually earn in year one

A synthesis of survey data on year-one income for solo private practice therapists, including the revenue-to-take-home breakdown and how income builds over time.

The 5 Decisions Stalling Your Private Practice Launch

The five specific decisions that stall most therapists at the start of private practice — niche, pricing, insurance, website, and client acquisition — and a practical way to move through each one.

What I Learned Building a Product for Solo Therapists

The first version of SoloAgent was built for the wrong person. Here is what I learned talking to therapists who were starting a solo practice from scratch, with no business background and no roadmap.

How much should a therapist charge in private practice?

Most therapists set their rate by checking what someone nearby charges. There's a better starting point: the math. Here's how to work backward from what you actually need.

Leaving Insurance Panels: What Therapists Actually Tell Each Other About the First 90 Days

What therapists who've already left their panels say happens in the first 90 days. The decision. The client conversations. The income gap. What finally stabilizes.